Chemical Management Resources Ltd

Leslie McCune - Detailed biography

2006 -

Chemical Management Resources

Managing Director

2003 - 2006

Linde Trifik

Sales & Marketing Director (Executive Team)

  • Linde was a German-based Gas and Material Handling company with £6bn turnover
  • Linde Trifik was an exclusive UK Distributor of the world market leader, Linde Material Handling
  • £30m turnover, 250 employees and a Royal Warrant holder for the Queen
  • Led 5 Key Account Managers, a territory team of 14 and a Sales Support operation
  • Reported to MD
  • One of four Executive team members managing and leading the direction of the company
  • Devised and successful implemented focused, disciplined marketing and sales strategy
  • Reshaped marketing plans and mix, building and leveraging market-leading brand credibility
  • Boosted sales by 30% to record highs by delivering more from the team's potential
  • Increased sales team efficiency/effectiveness by coaching, benchmarking, improved customer service via training, introduction of novel sales tools, market segmentation and key account focus (supported by CRM database). Revamped KPIs, commissions. Recruited, retained talent
  • Raised market share leadership in high growth, high churn market to over 20% (twice that of nearest competitor)
2001 - 2003

Synthomer (part of Yule Catto)

Sales & Marketing Director (Executive Team)

  • A £300m, market-leading, global company within Yule Catto (FTSE 250)
  • 1,000 employees. Produce 400 kt of specialty dispersion polymers
  • Reported to MD
  • Full P&L responsibility for four global business units (Coatings and Adhesives, Healthcare, Construction, Paper and Textiles), each led by Business Managers and comprising internationally-located sales, technology teams and Distributor networks. Combined turnover £200m
  • Key markets : Europe, North America, Saudi Arabia, SE Asia, China
  • Directed a total staff of 101 and 35 agents/distributors. Chaired the international R&D forum, focused on creating added-value via differentiated products/services
  • Restructured and created cohesive, global Sales & Marketing operation from seven formerly independent companies within Yule Catto Group
  • Unified culture, from several diverse cultures
  • Increased sales & margins by 10% to new records, while implementing company amalgamation and driving new plant investment in Malaysia/Belgium
  • Identified a major US alliance partner. Produced the business plan and led due diligence process
  • Rationalised global Distributor network
2000 - 2001

ING Barings

Equity Analyst

  • Valued, recommended equity investment opportunities for institutional clients. Sharpened financial skills in anticipation of future board-level B2B role (achieved in 2001 at Synthomer)
1995 - 2000

Lyondell Chemical Inc.

Business Manager, Automotive – Europe, Middle East, Africa (1996-2000)

  • £12 billion US petrochemical major producing petrochemicals and urethane derivatives
  • Full P&L responsibility for a £90m urethane foam Automotive seating business unit. Part of a global Automotive polymer business unit with £300m turnover
  • efined and executed business strategy, leveraging world-leading proprietary products with service excellence against Just-In-Time OEM customer expectations
  • Managed multi-functional, geographically dispersed team. Included internationally-located sales and strategic account managers, a Paris-based technology team, Distributors and a centralised European Service Centre team in Rotterdam
  • In 3 years
    • Doubled turnover to £90m
    • Increased market share from 25% to 60%
    • Turned around a £5m loss to a £30m profit
  • Won 4 'Top Supplier' quality awards from key customers
  • Lyondell President's Club award for outstanding achievement 1998
  • Won 'Award of Excellence' from UK's Institute of Transport 1999 for 'Vision and Innovation'
  • In 2000, Lyondell assets sold to Bayer for £1.5bn

European Sales & Marketing Manager – Coatings, Adhesives, Sealants, Elastomers (1995 - 1996)

  • Define business plan and establish new routes to market i.e. a network of distributors and agents throughout Europe, Middle East, Africa
  • Turnover topped £50m and increased market share from 5% to 18%
  • Revamped product portfolio, created a new Distributor network and delivered growth milestones

ICI Polyurethanes, Brussels

European Marketing Manager – Forest Products & Coatings, Adhesives, Sealants, Elastomers (C.A.S.E) (1990-1995)

  • A £2bn business unit of ICI, with world headquarters in Brussels
  • Start-up new European Forest Products business based on novel 'binder' technology
  • Rationalise C.A.S.E business assets and run mature, low growth C.A.S.E business for cash
  • Created a new, substantial business line (Forest Products). Became the company's top growth business with £40m turnover
  • Converted largest MDF producer in the world to ICI's new binder technology
  • Increased the cash generation from C.A.S.E business by £12m p.a.
International Marketing Manager (1987-1990)

  • Install market-driven culture and ethos into a product-focused global business
  • Global Business Units established with committed resources, responsibilities and accountabilities
  • Selected to represent ICI in the INSEAD-based Markstrat Competition, where management teams from 20 countries compete using a Strategic Marketing Simulation programme
  • Promoted in 1990 to head-up the newly developed European Forest Products business
1986 - 1987

MBA, Cranfield and University of Washington, USA

  • Won place on the exchange programme with the University of Washington (only 6 of 150 students selected)
  • Led the Cranfield/Washington exchange group
1979 - 1986

BP Chemicals

Sales Manager, Ship Chartering Manager (oil tankers and chemical parcel tankers), Business Management
1977 - 1979

Council for Scientific and Industrial Research, South Africa

University placement. Project leader of 4-man, computer design-and-build team
INTERESTS Sailing (Yachtmaster and Coastal Skipper)
Volunteer business consultant for The Cranfield Trust (patron:The Princess Royal). Cranfield alumni offer their time and experience to local charities on a pro bono basis
Member of Middle East Association (provides access to Middle East culture and business opportunities)